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Contents

6 Infographic Best Practices for Creating Jaw-Dropping Infographics

Written by:
Chloe West

An infographic can be an extremely powerful way to display information for your audience, but only if it’s done correctly. So many companies are working to create infographics, but they keep missing the mark.

When it comes to creating an infographic that is both educational and visually appealing, there are a few infographic best practices that business owners and marketers should always keep in mind.

These best practices exist to help designers and non-designers alike follow a sort of blueprint while creating their infographics.

This article will help you understand the six infographic best practices your business needs to start pumping out compelling visuals that tell your story, convey information and drive traffic to your website.

Traffic that, in turn, will likely turn into paying customers!

Ready to take advantage of your next infographic? Make sure you stick to these proven best practices in each and every infographic design. Then use Visme to make free infographics that look incredible.

Infographic Best Practice #1: Stick to One Main Point

An infographic isn’t the place to do a deep dive into a topic.

There are other times and places for in-depth content, like a longform blog article, an ebook, or an online course. An infographic is simply meant to visually illustrate a set of data or supporting arguments for one main point.

For example, look at this infographic on ways to increase blog engagement:

This Visme infographic is designed to be simple and focus on a single main point: how to increase blog engagement.

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Each supporting element in this infographic details a step involved in doing so. This is exactly how you want to set up your infographic. Make it as easy as possible to see and understand your point right off the bat.

Each time you’re getting started on a new infographic for your company, you need to decide on your topic, and don’t delve into different interpretations, side arguments or tangents of your main point.

How do you pick your infographic topic or main point?

Choosing your infographic topic can seem tricky. You’re invested in your industry. There are so many topics to choose from.

But which of those topics are only interesting to you because you’re passionate about your business? And which topics would actually be of interest and offer value to your target audience?

You should always stick to infographic topics that are interesting to your audience. This is how you draw potential leads and customers in, engage them with your content and get them to click over to your website.

Here’s an example of an infographic topic that’s a good fit for companies that offer digital or video marketing services:

It’s very obvious what this infographic’s viewpoint is: you should be taking advantage of video marketing. The infographic explains exactly why, and it includes statistics to support its main point.

The entire infographic covers information that is all going back to the single main topic, keeping it succinct and cohesive. At the same time, it’s working to convince and convert the audience into paying customers.

When you start paying attention to your audience and keeping them in mind, it becomes much easier to determine your infographic topic.

What is going to get them more interested in your business or industry? What would entice them to buy?

Brainstorm a list of topics and make sure each one has a specific audience that it caters to. This ensures your infographic will reach the right people, and drive leads and traffic to your website.

Infographic Best Practice #2: Let Your Visuals Do the Talking

This is one of the most important infographic best practices in this entire list. After all, what is an infographic without visuals? Basically only text. And if there’s one thing your infographic shouldn’t be, it’s all text.

The term infographic is literally “informational graphic” put together, so by definition, it needs to include graphic elements alongside all the text, data points and supporting arguments.

Also, you need to make sure your infographic still makes sense even after taking most of the text out. In a design like this, your text should be mostly supplementary. Check out the example below to see what we mean.

You can see how graphic elements are being used to represent the text and the data. The text helps us to fully understand what the data is showing, but we can still get the gist of the information without it.

You also want the image/visual to be memorable. There are a few ways to do this. One way is to see if you can relate the visuals to your topic.

Incorporating actual imagery from real life to illustrate your point is a great way to help your audience remember your infographic.

Take a look at this infographic example, which uses an actual design of a tree to explain how much nature does for the economy:

Customize this infographic template and make it your own!

  • Add your own text, icons, logo and more
  • Add interactive buttons and animations
  • Use drag-and-drop content blocks
  • Customize colors and fonts to fit your brand

It’s important to also note that consistency is key. Don’t use different types of design elements at the top of your infographic than you do at the bottom.

For example, if you start using line icons in your infographic design, make sure that you use line icons throughout the entire visual.

While your infographic needs to be visually appealing, it also needs to perfectly illustrate your point. The best way to do that is by using the right visuals with just the right amount of supporting text and data elements.

What types of visuals should your infographic include?

When creating an infographic, especially when using an infographic design tool like Visme, you have a lot of options for graphic elements:

  • You can add different types of text: a subheader, a snippet of body copy, a quote, a call to action, and more.
  • There are statistics and figures, including different ways of representing percentages and one-off pieces of data.
  • You’ve got your basic graphic elements, like icons, text bubbles, diagrams, shapes and more.
  • You could even decide to add in some photography if your infographic is right for that type of visual effect.
  • And you’ve got your data visualizations.

Your infographic should include some combination of these five elements.

It doesn’t need to include all five every time, but these text and design elements need to be spread out throughout.

What is a data visualization?

Data visualization is the representation of information in a visual format, such as a chart, diagram, graph, picture, icon and so on.

In the infographic example below, the data visualization is a line graph that shows the reaction of dogs vs. cats when it comes to missing their humans.

Infographic created in Visme

Choose your data visualization wisely while creating your infographic. What makes the most sense for displaying your data or message?

You can test out different types of data visualization techniques in Visme’s editor, like charts, tables, widgets, maps and more.

What data visualization type should you use?

There are over 44 different types of data visualization, as showcased in this blog post. From column bar graphs and Venn diagrams to flow charts and more, there are tons of different ways to illustrate your information.

The type of data visualization you choose really depends on the type of data you have. There are radial elements that help represent percentages, as seen in the second section of the infographic example below:

Here are some helpful tips to remember:

  • Venn diagrams compare information, while circle charts and stacked graphs can compare numbers.
  • Flowcharts are an ideal way to showcase hierarchies or other chronological data and information.
  • Line graphs and scatter graphs do a great job at sharing data of something that happened over time.

Determining your data visualization type relies on you first actually obtaining the data and information you want to share. That way, you can center your illustrations around it.

Infographic Best Practice #3: Make Your Flow Make Sense

When your audience sees your infographic for the first time, where does their eye go automatically? Are they following the infographic in the correct order or is your information all over the place?

You need to make sure the flow of your infographic makes sense, and that people know which order to read your data and supporting arguments in.

There are two ways to do this: first, you can simply place your elements in the correct order, or second, you can use an actual line, arrow, or other visual indicator to physically direct the reader where to go.

The infographic above numbers each section, but it’s also laid out in a way that’s obvious where your eye should go next.

Notice how there are clear separations between each section that utilize different colors to let readers know that one supporting argument is done and they can move onto the next point.

By contrast, the infographic below is much less organized at first glance.

However, arrows are used to lead the reader from one section to the next so that no one is left confused and overwhelmed, trying to understand all of the information put in front of them.

Customize this infographic template and make it your own!

  • Add your own text, icons, logo and more
  • Add interactive buttons and animations
  • Use drag-and-drop content blocks
  • Customize colors and fonts to fit your brand

Infographic Best Practice #4: Choose 2-3 Complementary Fonts

Choosing the perfect font can be extremely difficult. There are just so many options to choose from!

Before you start pinpointing two (or three, if you need an accent font) complementary fonts for your infographic, you need to first understand what type of fonts you need to stay away from.

Unless you’re using them in large type for a header, you need to stay far away from decorative or script fonts when it comes to infographic design.

Many infographic text elements are smaller in size, as there’s a larger emphasis placed on visual elements, and these cursive or complicated font types can be tough to read at first glance.

How do you choose the right fonts for your infographic?

Well, a good rule of thumb to start with is a combination of serif/serif, sans serif/sans serif, or serif/sans serif. But here are a few more tips to help with your font pairing.

Don’t pair two fonts from the same classification.

There are four different types of fonts:

Serif fonts are the more old fashioned typefaces with little tails on their lettering. The little tails are called “serifs.” Sans serif font, literally translated, means “without serif,” so these are more modern fonts that don’t have the little tails on each letter.

Script fonts are cursive, where subsequent letters within a word are touching. Decorative fonts are certainly the most diverse typeface.

Some of these fonts aren’t letters at all, but decorative elements. Others are fonts seen in pop culture, like movie posters and book covers. And some are just meant to be bold and different; for headings, logos or signage.

Each of these different types of fonts have different classifications:

  • Serif classifications
    • Old Style Serifs
    • Transitional Serifs
    • Neoclassical & Didone
    • Slab Serifs
    • Clarendon Serifs
    • Glyphic Serifs
  • Sans serif classifications
    • Grotesque
    • Square
    • Humanistic
    • Geometric
  • Script classifications
    • Formal
    • Casual
    • Calligraphic
    • Blackletter & Lombardic
  • Decorative classifications
    • Grunge
    • Psychedelic
    • Graffiti

You can learn more about each specific type of font here if you’re interested. Check out this example from Visme’s font pairing guide:

In the first example, both fonts are using the Slab classification. This doesn’t offer much contrast between the two typefaces. Instead, use a Slab Serif font with a Geometric Sans Serif font, as shown on the right.

This offers a much more noticeable differentiation between the two font types (header versus body), and makes for a much more cohesive pairing.

Use contrasting sizes.

If your header is a 30-point font, you don’t want to pair it with a 24-point or 28-point body font size. These are too similar and will make it difficult to differentiate between your headings, subheadings and body copy.

Instead, you want to pair, say, a 36-point heading font with a 16-point or 18-point body size. This way, your readers will be able to easily tell which pieces of text are headings and which include body copy.

This infographic template above is a great example of contrasting font sizes. The header font is much larger than the body font directly below it, offering a clear distinction between the two.

Use contrasting weights.

One idea to easily find your font pairing is not to choose two different fonts, but to instead choose two different weights from the same font.

Many fonts offer font weight options, and using a bold weight for your heading and a regular or light weight for your copy can be a great way to create a seamless font pairing while still offering contrasting elements.

Use a different font for each level of text.

One font for all headers, one font for all subheadings and one font for all body copy. If you try mixing and matching body fonts or subheading fonts, your design will look cluttered and messy.

Instead, keep it clean and cohesive by only switching up fonts when you switch its level in your infographic design.

Check out the infographic below as an example. It has three font types: one for the header, one for each of the subheadings underneath each icon, and a third for the body copy that further explains the subheading.

There isn’t a different font for each paragraph. The design looks clean and put together because each level of text has its own set font and design.

Infographic Best Practice #5: Select a Basic Color Scheme

Now that you’ve found the perfect font combination for your infographic, it’s time to select a color scheme. And you thought the hard part was over.

There are so many options when it comes to a good color scheme for your infographic. The important thing to remember is that you want to stick to 2-3 colors, maximum, just like when it comes to your fonts.

When it comes to colors, there are a couple of exceptions. If you’re using colors that are on a spectrum, like a rainbow or a range of shades of a single color, it becomes more acceptable to create a multicolored infographic.

The infographic example below utilizes three different shades of yellow to encompass a beautiful monochromatic color scheme. This is a multicolored (well, multi-shade) color scheme that does extremely well in its design.

Other than that, you really want to stick to a basic color scheme of just two or three different colors.

How do you select the right colors for your infographic?

Don’t go into your color selection process blindly. Here are a few tips to help kickstart some ideas for you.

Use your company branding.

If nothing else, simply stick to your company’s colors.

This is a great way to match your company’s overall branding, increase brand awareness in your infographics and spend little to no time on the color scheme portion of your infographic.

If your branding has only one main color, you can find a complementary color or consider using darker/lighter shades.

Match the colors to your content.

What is your infographic about? Can you pull colors from the visuals or the topic you’re already planning on using?

This infographic template has the right idea. Its content is all about coffee, so its main colors are two different shades of brown (the color of coffee).

In a similar vein, the infographic below shares information on going green. Since this is an eco-friendly or “green” practice, the infographic has brought different shades of green into its color scheme.

Draw inspiration from nature.

Colors that you find in nature (like a sunset, the forest, the beach) will always look natural and aesthetically pleasing to the eye, so pulling shades from these is a great way to choose a visually appealing color scheme.

The shades of blue and tan in the infographic below are pulled from a beach setting, and instill a feeling of peace for the reader.

Customize this infographic template and make it your own!

  • Add your own text, icons, logo and more
  • Add interactive buttons and animations
  • Use drag-and-drop content blocks
  • Customize colors and fonts to fit your brand

Use these tools to help you.

If all else fails, try one of these tools to help you select the perfect color scheme for your infographic.

  • Visme: When using Visme to create your infographics, you can easily choose from a ready-made color theme, and your entire infographic design will automatically adjust to your selected theme.
  • Coolors: Whether you need an entirely new color scheme altogether, or just need to find one that fits your main color, this automatic color scheme generator is fun and easy to use.
  • Color Hunt: This color palette library has tons of different options for you to choose from.
  • Design Seeds: Using photography to create beautiful color palettes, this tool should give you some great natural inspiration.
  • Paletton: If you’re looking for a monochromatic look, Paletton is the perfect tool to find darker and lighter shades of your main color.

Visme’s color palettes and themes

Once you’ve selected the perfect color scheme for your infographic, it’s time to move onto our last infographic best practice.

Infographic Best Practice #6: Include the Right Footer Information

When finishing up your infographic, you want to make sure you include the correct information in your footer.

This is where you’ll store all of the sources used to find the data included in your infographic, your company name, logo, URL and even a call-to-action.

Sharing your sources is extremely important, especially when it comes to data and statistics.

Check out the footer of the infographic below. It shares the exact source of the information used alongside the company name and social icons.

If you’re including data that isn’t widely known, whether it’s in an infographic, a blog article or an email, you should always include a source.

This way your audience knows you pulled that information from a reputable source, and aren’t just making numbers up.

You can also pop your company’s logo into the footer for brand strength and recognition. This is a great idea if you’ve used branding elements within the infographic, as your logo will mesh well with the rest of the design.

Nearly every single one of Visme’s infographic templates let you update sources and company information in the footer of your infographic.

Giving credit where credit is due is essential, but taking credit for something you’ve created and plan to share online is just as important.

Make sure people can find you easily when they come across your infographic. Link to a corresponding landing page on your website, and include a call-to-action telling your audience what to do next.

This might be making a purchase, navigating to your website, learning more about a service or donating to a non-profit.

Including a call-to-action is a great way to incite action in someone who is just starting to become interested in your business or industry.

Create Your Own Design Using These Infographic Best Practices

These six infographic best practices will help elevate your infographic design game to the next level. Sign up and start creating jaw-dropping infographics today with Visme’s infographic templates and design center.

How many of these best practices are you incorporating in your infographics? Let us know your feedback and questions in the comments!

Infographic: 6 Important tips for trading

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No matter what your infographic goals are, getting more traffic will help you achieve them. But you can’t just send an infographic out into the void and expect results. To make it successful, you need to carefully strategize and intentionally craft content that will be so interesting and impactful that readers can’t wait to share it. This is especially true when it comes to infographic design and distribution.

Why Infographic Design and Distribution Matter

Great infographic design captures people’s attention and makes the message easier to digest. A solid distribution plan gets that infographic in front of people so that they can engage and absorb that message. That’s why you need to execute both to the best of your abilities.

Great infographic design is irrelevant if it never makes it to someone’s social feed. And the best PR in the world won’t help you if the content isn’t attractive enough for your contacts to post.

We know this firsthand. Over the last decade of producing and publishing infographics, we’ve made plenty of mistakes in these areas, but along the way we’ve also discovered the most effective best practices for infographic design and distribution.

Here, we’re sharing our best tips to help you create content that you’re proud of—and that people can’t wait to post. No matter what role you’re responsible for, these should help you do your job to the best of your ability.

Tips for Infographic Design

To make your infographics as visually engaging as possible, here are a few things to remember.

1) Know Who You’re Designing For

Before you start your infographic design, think about the people you’re trying to reach and the story you’re trying to tell. For the people, consider: What types of content are they used to seeing? What do they tend to gravitate toward?

As for content, you still need to consider the story you’re telling, the brand you’re representing, and how to best represent that.

Infographic design for a tech company will likely look quite different from one for a cosmetics blog. Design choices, such as colors and illustration style, should be driven by their purpose, not because you’ve “been really into lucite green lately” or “just wanted to show the world that geometric shapes can define our souls.” (In fact, you should always be able to justify a design choice as it relates to your content’s goal.)

To make these decisions based on research and not whims, make sure your team has well-crafted personas , as well as a creative brief that is comprehensive.

2) Design for Your Distribution Platforms

In addition to knowing what type of people you’re designing for, you need to know where this infographic will live. Is it meant to be circulated through Facebook? Published via the company blog? These digital environments will greatly affect how people interact with your work.

To successfully stand out in the wild chaos of the digital void, think about all the places your infographic might appear:

  • What’s the biggest size the blog, landing page, or microsite will allow for images? Will this be viewed on mobile? Know your specs ahead of time.
  • What social platform will this be promoted on? Facebook, Twitter, Instagram, and Pinterest all display different dimensions.
  • Is there a chance it will be printed? If so, then it changes the color game. RGB for web; CMYK for print.
  • What’s the ideal resolution? Well, here it is: 72 dpi for web, 150 dpi for retina screens, 300 dpi for print.

There’s nothing worse than completing a design only to find out you have to completely rework it. Know these answers from the beginning.

3) Follow Infographic Design Best Practices

The initial visual impact of your infographic will instantly attract or repel people—even before they read the headline. That’s because humans can process visual content in 13 milliseconds, according to MIT . First impressions matter, so every aspect of design must be on point. (And, yes, even seasoned designers can make rookie mistakes.) Things to pay special attention to:

  • White space and alignment: The eye needs a visual break, so make white space your friend. Consistent spacing is also really important. Grids and baselines ensure the viewer’s eye has the opportunity to look at, adore, and internalize each component of your infographic.
  • Clear and logical type hierarchy: You can’t go buck wild with fonts. It’ll end up looking like some frantically assembled ransom note. Limit yourself to one or two font families and as few font styles as possible, or you’ll risk reader reactions of the worst kind. (As typographer Stephen Coles said, “You can’t be a good typographer if you aren’t a good reader.”) Your goal is to guide readers through the content in the most intuitive way.
  • Colors and values: Your infographic should always reflect your brand’s visual language, but utility matters most. Can you read the text against that background? Do the two categories in the legend contrast strongly enough to see a difference? Will that red render properly on Facebook?

A few additional infographic design tips:

For more tips on designing good content, avoid these 15 common infographic mistakes, and make sure your brand style guide is up to date.

4) Nail Your Data Visualization

Obviously, great design can captivate people and make them want to engage with your content, but credibility is what makes them want to share it. That’s why accurate data visualization is so important. If a chart is incorrect, it erodes the reader’s trust in the content.

But great data visualization isn’t just about depicting data accurately. It’s about doing so effectively. If a graph or chart is too difficult or confusing to interpret, people will instantly check out. There are plenty of little tweaks you can make to improve the way people digest and synthesize the content, and it’s a designer’s job to do so. Everything from the way you build your bar charts to the way you list your sources affects comprehension.

5) Watch Your Length

The days of the endless infographic are over. People want valuable content, but length does not equal value. (In fact, 46% of respondents to a 2020 Demand Gen Report said they prefer shorter content.)

If you have so much content you don’t know what to cut, it probably means you’re trying to tell too many stories in one. In these cases, either distill your infographic into a single narrative or turn it into an infographic series. If you need a little inspiration, here are some of our favorite examples of infographic design that do this well.

6) Design In Modular Pieces

We love creative infographic design, but designing modularly is a smart and economical way to use the space. It helps create an intuitive sense of hierarchy, and it also makes it easier to break your infographic into teaser images to share on social, use in blogs, or send to a publisher. (These types of assets are infinitely helpful for your distribution team.)

Pro tip: Have these assets prepped before you publish, in appropriate dimensions and resolution. (Use this infographic to find out how to size images for every social channel.)

For example, this animated infographic by NewsCred is modularly designed, making it easy to split and distribute.

Tips for Infographic Distribution

If your team has nailed the infographic design, your job should be a bit easier. But here are a few ways to make sure their hard work doesn’t go unloved.

7) Optimize Everything

Infographics are great to build SEO , but we can’t tell you how many people forget this crucial step. Your infographic, landing page, and blog should all be optimized to get you the most traffic and the most shares.

That means including the appropriate keywords in filenames, headers, images, URL, and blog copy. And don’t forget to add (and test!) social sharing buttons on your blog.

Find out more about how to optimize your blog and follow this helpful checklist to make sure everything’s good to go—before you hit publish.

8) Use Paid Social to Your Advantage

Organic traffic is awesome, but it’s often the outcome of at least some intentional outreach. The Internet’s like a gigantic festival of carnivals, and it certainly doesn’t help that social algorithms are ever-changing, increasing your content’s odds of getting lost in the social shuffle.

That’s why paid promotion is evolving into a standard practice. According to the Content Marketing Institute’s 2020 B2B Content Marketing Report , 84% of marketers use social promotion. Adding paid amplification to your posts will give them the boost they need to land eyeballs on your content.

To help make that happen, use images and determine the most relevant channel(s) to promote your work. For more tips on how to optimize social promotion, check out our Ultimate Guide to Content Distribution e-book.

9) Reach Out to Publications that Post Related Content

Look for publications that post content similar to the infographic you’ve created, and reach out to the journalists who cover related topics. Offering these publications editorial content can provide them with valuable visual assets to use in their posts, which creates greater visibility and helps you build a long-term relationship.

To do it effectively, here’s our step-by-step guide to reaching out to publications . You can also reach out to them when you’re at the ideas stage so that you know they’ll be interested before you even make the infographic.

10) Leverage All Relevant, Owned Channels

Since this isn’t the Mad Men era, you don’t have to rely on advertising points of contact. You own channels. You’re in charge of an email newsletter, a blog, and probably a billion different social accounts. Besides, you have internal company feeds and employees with a billion social accounts themselves. Don’t underestimate employee advocacy. (Leads developed through employee social marketing convert 7x more frequently than other leads.)

Before you send your infographic out via newsletter or social, share it internally to build your share numbers. That way readers can see it already has traction.

11) Repurpose Your Infographic

An infographic shouldn’t be a one-and-done deal when it comes to distribution. Depending on the subject, you can rebump the infographic if it’s seasonal or relates to a suddenly trending topic. (For example, our infographic guide to grilling meats and veggies always does well around the 4th of July weekend.) This can give you a nice hit—long after the infographic is published.

You can also look for opportunities to reuse portions of the infographic or the infographic itself. (Again, this is why modular design is so helpful.) Whether you add it to a blog post or use it to promote a new e-book, repurposing will always help you get more mileage for your team’s work.

You can even pre-plan content to be repurposed. Find out how a divisible content strategy gives your brand more for less .

Improve Your Infographic Design, From Start to Finish

We hope you’ll give these tips a try and let us know how they worked for you. (Feel free to send us any of your own, too!) But remember that every stage of infographic creation affects how impactful it will be. If you want to improve your team’s efficacy (and skills) at every level, here are a few more posts you might like:

If you still need help, we design and distribute cool infographics all the time. Hit us up if you want to talk shop.

Venngage

Free infographic Maker

28 Process Infographic Templates and Visualization Tips

Have you ever tried to summarize a complex process, or break one down into clear, concise steps for others to follow? It’s not always easy, but visuals can help. Specifically, process infographics.

In this guide, we’ll share 28 customizable process infographic templates and design tips to help you get started, even if you’re a total beginner.

What is a process infographic?

Process infographics are a specific type of infographic, designed to visualize, summarize and simplify processes. They’re perfect for visualizing marketing strategies, new employee onboarding, customer journey maps, product guides, recipes and more.

Process infographic templates

If you’re working within a tight design budget–and you don’t have much design experience yourself–designing an infographic might seem kind of intimidating.

That’s why it’s a good idea to start with a process infographic template, like this one:

Tips for making a process infographic (click to jump ahead):

How to use a process infographic template:

  1. Click the infographic template that fits the process you want to visualize. Some templates are free, some require a small fee to use.
  2. You’ll enter our process infographics maker, an online drag and drop tool that’s perfect for design newbies.
  3. Add, remove, and rearrange steps in the infographic.
  4. Paste your own text and import your own images into the infographic.
  5. Customize the colors, fonts and icons to make the infographic design your own.

Here’s a sneak peak of what the Venngage infographic editor looks like:

Keep reading for our 28 process infographic templates you can customize right now using Venngage’s intuitive online tool.

1. Use a circle layout to show a cyclical process

If you have a process that repeats, or one that involves regular iteration and improvement, then a circle infographic layout can work well. Clearly indicate where the “starting” point it and use numbered steps or arrows to indicate that direction the process follows.

For example, take a look at this circular process infographic template for product design:

If your process is more of a chicken-and-egg situation, then a circle with no break makes more sense. Take a look at how this cyclical process infographic template uses different colors to help each step stand out on its own:

2. Follow a simple step-by-step layout for straightforward processes

Sometimes, it’s best to not overcomplicate your design. If you want to visualize a straightforward process, then a simple infographic with numbered steps can be very effective.

Use a clear, bold header for your infographic. Then, clearly number your steps. To emphasize each step, you may want to use a different color for the numbers. Take a look at how the orange numbers stand out against the blue background in this process infographic template:

Brand your infographic using Venngage’s in-editor My Brand Kit tool–just click any of our templates to access this feature. Add your brand colors with one click or import your business or consulting logo.

Or take a look at how this writing process infographic template uses a simple color gradient to visualize progress. Color should be used strategically in your infographic to make the information easier to understand:

3. Save space in your process infographic template by using an S-shaped layout

You only have so much space on your page. A hack for fitting more steps into one infographic is to use an S-shaped layout (you could also call this a road layout or a snake layout).

The S layout in this process infographic template looks like a winding road. Perfect for visualizing a customer journey:

Click the template above to enter our online customer journey map maker. Customize the template to your liking–no design experience required.

4. Visualize steps with icons and illustrations

At Venngage, we’re big fans of icons. In fact, we have a library of over 40,000 icons which you can use in your infographics. In the process infographic template below, icons are used to illustrate each step of a lengthy process. This not only adds visual interest, it prevents the design from becoming too text heavy.

The recipe infographic below similarly showcases its ingredients with illustrated icons:

In addition to using icons on their own, you can also combine icons to create your own custom illustrations. Take this job hiring process infographic template, for example, which uses icon illustrations to visualize what each phase of the process entails:

If you don’t have to resources to hire a graphic designer, you might be at a loss for how you can create your own illustrations.

That’s where icons can be a lifesaver. Simply search for icons depicting the different pieces of the scene you have in mind. Then, arrange them into a scene the way you would arrange pieces of a collage.

For example, look at how convincing the illustrations are in this hack infographic:

5. Incorporate images to visualize your process

While icons are awesome visuals to include in your infographics, sometimes they aren’t quite realistic enough. That’s why you may want to include more realistic images to illustrate important information.

To incorporate images into your design, look for images that have a transparent background. That way, the background of the image won’t stick out from the background of your infographic.

If an image you want to use doesn’t have a transparent background, you can incorporate it into you design by using a border around the image or an image frame.

For example, this recipe infographic uses images to illustrate what each of the ingredients are:

It’s also useful to include a picture of the results of your process. Here’s another example of a recipe infographic, this time with a shot of the finished dish:

But this tip doesn’t just have to apply to a recipe. You could include a a mock-up of a finished product or an image of a picture depicting your goals being hit.

This process infographic uses stock photos to help stress its points:

6. Create a mind map for processes that don’t follow a specific order

A mind map connects ideas and shows where different ideas branch out.

Maybe you want to show a broad overview of a process. Or maybe the process you’re visualizing doesn’t follow a specific order. In both cases, a mind map can show readers options for steps they can take. (Plus, Venngage makes it easy to create a mind map in a pinch).

For example, this social media marketing infographic template shows multiple options you could tackle first. A brief description under the mind map offers some important contextual information:

A mind map infographic is also a great way to share key information that readers should keep top-of-mind as they carry out a process. For example, this infographic visualizes six important tips for writing compelling emails:

7. Color code phases of your process

When it comes to visualizing information, your color choices should be about more than just looking nice. You should think about how colors can make information easier to understand.

For example, you can color code different phases or steps in your process. This will help make your process easier to follow, and will show how particular steps are grouped together.

For example, this hiring process infographic template uses different colors to sort the process into three sections:

You could also customize the above template to visualize your company’s employee onboarding process.

Here’s another example of color coding steps in a process:

8. Pick fonts that reflect the theme of your process

The fonts you choose can affect how the information in your infographic is perceived. Certain fonts look more old fashioned, like serif fonts or script fonts. Meanwhile, certain fonts look more modern and forward-thinking.

Think about who the audience of your infographic will be, and what mood you want your infographic to convey.

For example, are you visualizing a process for your customers? In that case, you may want to use a font that looks friendly and approachable. Or perhaps you want to use a more traditional font to show that your company is reliable.

The header font for each step in this design process infographic template is friendly and a bit playful. In this case, this reflects the idea of making clients happy:

This infographic looks more innovative and technical, doesn’t it?

9. Use arrows to give your process infographic template flow

In design, visual cues are things like arrows, images of fingers pointing, or images where someone is looking in a specific direction. Visual cues help to direct how people read your infographic.

When designing your process infographic, think about how you want your information to flow on the page. You can create flow by connecting steps in a process with a line, or by using arrows to point readers towards the next step.

Take a look at how arrows help the information in this process infographic flow:

Here’s another example of an infographic that uses arrows. The arrows make it possible for the steps to jump back and forth across the page while still making sense:

Or, for a more subtle approach, you could incorporate an arrow shape into your section backgrounds. Like in this process infographic template, where each section “points” to the next:

10. Use a flow chart to visualize a workflow or a process with multiple paths

Here’s an example of a simplified process flow chart for inbound marketing:

A flow chart can make processes with multiple paths and supporting processes easier to follow. They’re also handy for simplifying workflows and breaking complex processes down into steps.

Typically, a flow chart uses a box (or other shape) to visualize a step in a process, with lines or arrows pointing to the next step.

11. Create an infographic that lists the tools needed for a process

Infographics make for great cheat sheets. Why not also create an infographic to remind readers about tools they will need to successfully see a process through?

A simple list infographic layout works well for this. You can use icons or images to illustrate each tool, to help eliminate confusion. Here’s one example:

Here’s another beginner-friendly infographic template you can use to show a list. Here’s a creative design hack: use icons in the place of bullet points:

USE THIS FREE TEMPLATE
More infographic design guides for your everyday needs:

Sara McGuire is the Content Marketing Manager at Venngage. When she isn’t writing research-driven content, she enjoys reviewing music and hitting up the latest culinary hot spot in her home city of Toronto. Follow her on Twitter @sara_mcguire

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